A two day Celemi Manufacturing Business Simulation with the European Sales Management Team for West Pharmaceuticals in Koln, Germany.

Through our business partner Celemi, Bramley Lakes was asked to deliver the Apples and Oranges Manufacturing simulation to the European Sales Management Team in Koln. This two day programme covered all topics from cash-flow, balance sheets, profit and loss statements and working capital. The interactive programme allowed participants to think like business owners , experience running a company, preparing accounts and strategic decision making.

Through the simulation participants learnt how:

Daily decisions impact the company strategically and financially.

Small changes in operations can significantly improve bottom line results.

Their business generates profits today – and how it will need to generate profits in the future.

This will pave the way for sound future business decisions.

Customer Feedback:

“I was looking for a comprehensive simulation solution that allowed my team to fully understand the impact of finance on the business. We selected the Celemi Apples and Oranges product because of its interactive experiential learning method and manufacturing focus. It’s important with any learning process that people can truly understand and interact with the material.

The Celemi product allows people to really appreciate how finance plays an important part in any business by putting them in charge of the simulation. By not using a computer the team were able to understand the impact of their decisions on the Balance Sheet and P&L performance.

The two days were facilitated by the team from Bramley Lakes in UK. They supported the team through the learning process with enthusiasm and great working examples, and everyone had good fun.”

Laurent Frechin, Vice President Sales Europe